Amika Velveteen Dream Smoothing Shampoo

The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika’s mantra is “all hair is welcome”. The key to your silkiest mane yet, the Velveteen Dream Smoothing Shampoo is a non-negotiable necessity for frizz-prone hair of all types!

Perfecting a gentle cleanse that guides you on your way to a smooth, frizz-free finish, this vegan formula not only refreshes your hair but also delivers time-released humidity protection! How, you may wonder? Among other nourishing botanicals, it's infused with aloe barbadensis leaf juice to inject some lustre-boosting shine and support moisture retention. It's also powered by provitamin B5 to bolster your hair's resilience as it smooths and conditions each strand. Finally, it wouldn't be an amika formula without seabuckthorn contributing its abundance of fatty acids and antioxidants! You'll never have to cry "It's the humidity" again... Psst, did we mention is safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.