BLEACH LONDON White Toner Kit

Whatever the shade, the ultimate blonde ambition is to banish brassiness for good – and BLEACH London’s White Toner Kit is one of the best ways we’ve ever found. Neutralising yellow, orangey pigments, this semi-permanent (it lasts around 16-20 washes) post-bleach toner kit keeps hair at its brightest blonde, whether you’re golden, white, silver or platinum. Containing a tube of colourant, a bottle of developer lotion (peroxide) and a repairing treatment mask (to nourish stressed-out strands), alongside a pair of plastic gloves and an instruction leaflet, this really does contain everything you need to carry off effortless application. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as cool.